Equity Crowd Funding

https://fintechnews.my/32654/malaysia/msme-p2p-lending-and-equity-crowdfunding-pick-up-steam-in-malaysia/

https://www.theedgemarkets.com/article/mycif-coinvested-rm357-mil-2279-msmes-ecf-and-p2p-platforms

https://budget.mof.gov.my/manfaat/en/faq/mycif.html

https://www.capitalmarketsmalaysia.com/digital-equity-crowdfunding-ecf/

https://www.smecorp.gov.my/index.php/en/programmes1/2015-12-21-09-39-08/alternative-financing-for-smes

https://wecorporate.com.my/blog/5-things-to-know-about-equity-crowdfunding-malaysia/

ECF Process typically involves the following steps:

1. The startup or small business creates a profile on an equity crowd funding platform, which includes details about their business, their goals, and the amount of funding they are seeking.
2. Investors review the profile and decide whether they want to invest in the company.
3. If an investor decides to invest, they typically make a payment through the platform and receive ownership shares in the company.
4. Once the funding goal is reached, the startup or small business uses the funds to launch or grow their business.

It's important to note that investing in equity crowd funding carries risk, just like any other type of investment. Investors should carefully consider the risks and benefits before investing, and should always conduct due diligence to thoroughly understand the business and the potential for return on investment.

The success of an equity crowd funding campaign as follows: 

1. Idea and Concept: The idea behind the business or startup should be innovative and appealing to potential investors. A clear and well-articulated concept can help attract more investment and increase the chances of success.
2. Marketing and Promotion: A strong marketing and promotion strategy is crucial for reaching a large audience and creating awareness about the crowd funding campaign. This can help to attract more investors and increase the chances of reaching the funding goal.
3. Business Plan: A solid and well-researched business plan is essential to convince investors that the business or startup has a viable future. The plan should outline the business model, the market opportunity, and the financial projections.
4. Team and Management: A strong and experienced team and management is critical for the success of the business. Investors are more likely to invest in a company that has a proven track record and a strong management team.
5. Due Diligence: Investors should always conduct their own due diligence before investing in a crowd funding campaign. This includes researching the business, the management team, the market opportunity, and the financial projections.
6. Valuation: The valuation of the company should be reasonable and attractive to potential investors. A high valuation can make the investment less appealing, while a low valuation may indicate a lack of confidence in the business.
7. Legal and Regulatory Compliance: Compliance with legal and regulatory requirements is essential for a successful crowd funding campaign. This includes adhering to securities laws and regulations, and ensuring that all disclosures and representations made to investors are accurate and truthful.